Pathways Press.com

Written by Uli Chi, a contemporary author, entrepreneur, mentor, and business leader. This is an excerpt from his book “The Wise Leader.”

We live in a media-filled world that seeks our attention. Social media measures its success by the number of eyeballs captured. Attention has become the currency of our digital age. Our attention—or lack thereof—drives advertising, product placement, and even product design. Where our eyes go, modern marketing follows. And consequently, modern marketing desires to determine where our eyes should go. What we pay attention to matters. What we look at—and how we “see” what we look at—shapes who we become. Jesus knew this. As he memorably taught in the Sermon on the Mount, our “eye,” our “heart,” and our “treasure” all affect one another. What we focus on, what we desire, and what we value are all deeply interconnected. But our eyes are critical. Our attention requires our attention.

The eye is the lamp of the body. So, if your eye is healthy, your whole body will be full of light; but if your eye is unhealthy, your whole body will be full of darkness. If then the light in you is darkness, how great is the darkness!” [Matthew 6:22–23]